Atlanta Journal Report shows Coke decline ...

The Atlanta Journal recently released the annual Ranking Of Georgia Companies. For those who would like to look at the report it is at:

http://www.ajc.com/business/content/business/extra/best2005/bigchart1.html

Since we are in our third year of the Boycott Coke effort we thought we would take a few minutes and see what this report says about the performance of Coke in relationship to other Georgia Companies. After all Coke management decided that using their corporate funds to influence the State government was a top priority.

Well using the rankings generated by Price Waterhouse and published in the Atlanta Journal we see a common pattern:

Year	2003	2004	2005
Rank	28	41	58

During this period, the same timeframe as our Boycott, virtually every time Coke Financial Reports are released, the story remains the same. Sales and Performance in their "North American" unit are flat and underperforming.

What "flat" means is that despite spending millions of dollars on new products and advertising to lure new customers to Coke Products, for every one they gain, they are losing one. Now even their ranking among Georgia Companies by the AJC shows the effect.

Now lets look at another measure. The following is chart of Coke stock performance vs. the DOW. As most are aware the DOW is an index of stock performance in general:

Boycott Coke results

As you can see from this chart, Coke was performing better than the DOW prior to the start of our boycott - but has steadily performed under the DOW since. Any graduate of introductory marketing in business school will tell you that your dedicated customers buy more products than former customers. Ever since Coke decided to use your money for force political correctness upon the public their stock has under performed.

Oh well, the politically correct always discount information they do not like, even when in the case of the AJC rankings above, it is their own information. Well lets compare Coke's performance with their main competitor, Pepsi:

Boycott Coke results

As you can see from this chart, Coke was performing better than Pepsi prior to the start of our boycott - but has steadily performed under Pepsi since. Any graduate of introductory marketing in business school will tell you that your dedicated customers buy more products than former customers. Ever since Coke decided to use your money for force political correctness upon the public their stock has under performed.

Interesting that by measure after measure the story remains the same.

Americans are just tired of political correctness. Americans are tired of arrogant multi-national corporations unholy influence in our government. And Southerners are tired of companies that they have supported for generations, insulting them by selling Our Heritage on the auction block of political correctness.

The next time you go into a store to buy soft drinks, just remember that Coke management will use some portion of your money to prevent the People Of Georgia from voting on our State Flag. That Coke management will use some portion of your money to force political correctness upon the public by an unholy influence on your government.

Buy something other than Coke products and join us in sending a message to Coke that it is past time to get out of politics and return to being the very successful company our families helped create.

Help spread the word email this page to others

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and consider signing the online petition to Coke. It is about time to print it and send copies again.

The Coca-Cola Company Should Get Out of Politics Petition